Tour Concept

This project involved developing a concept and integrating marketing communications campaign for Sabrina Carpenter. We analyzed audience insights, identified key consumer motivations, and created a campaign concept designed to build anticipation, strengthen emotional connections with fans, and drive ticket sales. Inspired by nostalgic romantic comedies, our "Hopeless Romantic" creative direction combined emotional storytelling, social media engagement, influencer-driven content, and strategic brand partnerships to create a memorable and shareable fan experience. ____________________________________________________________________________________ https://canva.link/udrhmfg7ghshg6t