Winter Motion Fest is a fitness and wellness event concept developed to encourage people to stay active, connected, and motivated throughout the winter season. Working as part of a team, we created the event strategy, business model, marketing plan, operations framework, and financial projections. The project focused on transforming winter into a time of movement, community, and friendly competition through accessible fitness experiences designed to engage participants of all skill levels. ____________________________________________________________________________ https://www.canva.com/design/DAG_5nk-7rA/EoeILPi4gApjsIr5poV7Cg/view?utm_content=DAG_5nk-7rA&utm_campaign=designshare&utm_medium=link&utm_source=viewer