LUMO is derived from the idea of light and expression, representing how the brand brings a sense of ease, clarity, and individuality into everyday dressing. It reflects a space where style feels fluid and adaptable, allowing each piece to be combined and reinterpreted in different ways. The founders position LUMO as a brand that embodies playful versatility, where fashion becomes an open space for self-expression through mix-and-match styling, creating looks that feel both effortless and intentional.
To become a lifestyle womenswear brand that inspires confidence and self-expression through versatile and effortless styling.
LUMO is built on the values of: • Versatile — pieces that can be styled across different occasions • Effortless — easy to wear, easy to combine • Expressive — allowing individuality through styling
The JUDE collection explores a playful yet refined interpretation of modern femininity, inspired by the optimism and curiosity of the 1960s. Clean silhouettes are combined with soft structure and subtle detailing, creating a balance between simplicity and expression. Through a mix-and-match approach, each piece is designed to move effortlessly across different looks, allowing a sense of freedom in styling while maintaining a cohesive identity. The collection reflects a light, confident, and slightly whimsical character—where everyday dressing feels both intentional and intuitive.
Instagram: @lumocircle TikTok: @lumocircle Website: www.lumocircle.com
Credits :
Stylist and Director : Ribka Maranatha and Eileen Gabriella
Model : Anissa Huga
MUA : Urfi Donally and Helena (Hair)
Photographer and Editor : Farid Renais Ghimas