Final Project for advertising and promoting

This report outlines Everest Mo's marketing strategy, designed to position the restaurant as the leading destination for Nepali dumplings in Montreal. By blending culinary authenticity with cultural immersion, Everest Mo creates a unique brand identity. The strategy targets adventurous diners and younger trendsetters in vibrant neighborhoods, employing a detailed conversion funnel and comprehensive communication plan across social media, public relations, and paid ads. With a focus on real-time adaptability and a promising cost-performance simulation, the plan aims to boost brand awareness and drive customer engagement, establishing Everest Mo as a culinary hotspot in Montreal.

Everest Mo: Strategic Marketing Plan for Elevating Nepali Dumplings in Montreal

This marketing plan for Everest Mo outlines a strategic approach to position the restaurant as the leading destination for Nepali dumplings in Montreal. The plan highlights the restaurant’s unique focus on momo artistry, targeting adventurous and trendsetting demographics in vibrant neighborhoods like Plateau-Mont-Royal and Mile End. By employing a comprehensive conversion funnel campaign and leveraging social media, influencer partnerships, and targeted advertisements, the plan aims to maximize brand visibility and customer engagement. Emphasizing agility in monitoring and adapting strategies, the plan projects a strong potential for profitability, aiming to establish Everest Mo as a standout culinary hotspot in Montreal.

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Other Credits

Suparna Modak