Final Project for Marketing research: SUZY SHIER

This project aims to conduct a comprehensive market analysis of Suzy Shier, a leading Canadian women's fashion retailer, established in 1966. The objective is to assess Suzy Shier's current market position, understand its customer demographics, and identify opportunities for expansion and growth. Through a combination of primary and secondary research methods, including customer surveys, social media sentiment analysis, and market trend studies, the research evaluates Suzy Shier's strengths, weaknesses, and competitive landscape.