RAKIE - Fashion Enterprise Project

It comes from the Greek word Meraki, meaning to do something with love, passion, and devotion—to put your heart and soul into whatever you create. For the founders, this word perfectly reflects Rakie’s essence: a brand that infuses sincerity, care, and creativity into every bag. The founders wanted Rakie to be more than just a bag label—it’s an open space for expression where thoughtful design meets feminine details, and everyday functionality feels personal. Each piece carries a quiet charm, encouraging wearers to embrace their own style with ease.

Our Brand Value Rakie thrives on the values of feminine, casual, and sincere—blending softness and charm with everyday usability, all grounded in honesty and genuine connection.

Our Brand Value

Rakie thrives on the values of feminine, casual, and sincere—blending softness and charm with everyday usability, all grounded in honesty and genuine connection.

RAKIE — "FATE" S/S 2025 CAMPAIGN VIDEO

RAKIE — "FATE" Collection Rakie’s debut collection Fate marks the beginning of its journey and the first connection between the brand and its community. Inspired by the red string of destiny, the collection embodies bonds that are meant to be, weaving Rakie and its customers together through design and purpose. The color palette combines red, black, and neutral canvas to reflect passion, strength, and simplicity. Created for everyday life, Fate offers versatile bags that can be carried to work, campus, casual hangouts, or even the gym. Each piece is practical yet expressive, introducing Rakie’s first chapter in building lasting connections through style and function.

Find Us!

Instagram: @by.rakie TikTok: @by.rakie Website : www.byrakie.com

Other Credits

Stylist, Assistant
Laurencia, Dilla

Photography
Stefen

Videographer
Alfian

Talent
Vianca

Makeup
Faradila