This assignment is enable to conceptualize and develop a second line or extension line for an existing my personal fashion brand. I will delve into strategic brand development, design, and business strategy to create a comprehensive portfolio for the proposed extension line.
MORII means capturing a fleeting moment, inspired by cherished memories with my bag-collecting mom. Each design captures fleeting moments, serving as both a fashion statement and a practical accessory. For MORII new collection, I've chosen jewelry. Like bags, jewelry can be a keepsake, capturing memories and special moments. It's also a staple accessory for fashion-forward individuals, making it a perfect addition to MORII's product line.
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