HaaK - Fashion Enterprise Project

HaaK is a contemporary footwear brand reimagining classic shoe designs to create elevated and timeless pieces for modern consumers. Established in 2024 by four fashion students with diverse creative visions, HaaK bridges the gap between traditional craftsmanship and contemporary aesthetics. The brand prioritizes thoughtful design, blending style with functionality, to cater to individuals seeking versatile and long-lasting footwear.

HaaK’s Philosophy

The brand name Haak (pronounced hahk) is inspired by the english word “hug” reflecting our intention to create footwear that embodies warmth and familiarity. HaaK is built on the belief that footwear should be more than just functional—it should be a reflection of individuality and a source of comfort. The brand combines timeless design with contemporary touches, crafting pieces that seamlessly blend style, practicality, and emotional connection.

Haak’s Brand Values

Haak focuses on creating honest, timeless, and elevated footwear, blending thoughtful design with transparency to offer versatile, refined shoes that fit seamlessly into any wardrobe.

Connect With Us

Website: walkwithaak.my.id Instagram: @walkwithaak Tiktok: @walkwithaak

Haak’s Siorai FW24 - Fashion Enterprise Project

The word Siorai means “eternal” or “everlasting,” reflecting the core concept of Haak’s debut collection. This carefully curated lineup features three versatile styles: a flat, a fisherman sandal and a loafer. Each piece is designed to stand independently, yet work seamlesslytogether, creating a cohesive collection.

Other Credits

Art Director : Evelyn Tamara
Stylist : Evelyn Tamara
Model: Shakira
Photographer : Melvie Aurelia
Videographer : Mario
Mua : Salsabil Zhafira
Hairdo : Hazell Charcy