Fashion that is currently popular with young people is clothing that is casual, but provides a sexy and trendy style. The key to being a fashionable person is not expensive clothes, but rather being comfortable to wear and looking good and suitable. This fashion gives an expensive impression, but has good quality at an affordable price.
Apart from that, because of looking at the situation and the surrounding environment, the founder decided on his first collection with the theme "Girls Day Night Out". This theme will of course provide a more sexy style but provide an elegant style that offers tops, trousers, skirts and dresses. The target audience of this brand is mainly young people aged 17 to 30 years.