Social Ad Campaign: Best Wishes for 2023

The objective of this campaign is to promote inclusive values during the upcoming holidays. To meet this goal, a set of 3 posters and 3 Christmas cards has been created to wish the best wishes and send a message of diversity.

Poster Best Wishes - Snowman version

Based on the game " Find the differences", I propose to find differences between different illustrations. All of them are "Holiday" related and something may be in a different color, something may be missing or added, something may be a different size, or something may be changed in some other way, but with good detective work, you will be able to find what is different.

Poster Best Wishes - Gingerbread man version

At the end, you can find the solution: "All (the illustrations) are different and unique, like each one of us". Through this game, which interacts with the user, it is intended to deliver a message of diversity and inclusion.

Poster Best Wishes - Nutcracker man version

For the design of this campaign, simple geometric shapes have been used to represent elements associated with the upcoming holidays. The combination of bold colors and geometric shapes makes the design eye-catching and aims to make it easy for the user to find the differences between the different illustrations.