MARKETING CAMPAIGN_HELICIE NGANDU_OCEANNE TARDIF_MELINDA JOANIS

We were instructed to curate a marketing campaign for the upcoming Lion King movie, set to hit theaters in December 2025.We covered it all! From developing a full marketing and communication strategy, creating potential personas, and building a solid concept, to planning out how the campaign would be deployed. We also wrote scripts, analyzed the campaign ecosystem, designed a website mockup, billboard visuals, and more. All of this had to be done while staying within a set budget, which really helped us understand how to think creatively while being realistic with resources.