BRAND CAMPAIGN ANALYSIS_HELICIE NGANDU

For this project, I was assigned to analyze two brand campaigns from a company of my choice. I chose Essentials by Fear of God (Jerry Lorenzo). My analysis included an overview of the brand’s general target market, product offering, brand image, and key competitors. I then focused on two seasonal campaign launches, examining how the brand visually and strategically presented itself. I explored how Essentials differentiates itself within its market, identified areas for improvement, and offered suggestions for future campaign development.