SUi, inspired by the Hokkien word for "beautiful," is a fashion brand that blends contemporary quirkiness with timeless elegance. Beyond aesthetics, SUi values craftsmanship and unique character in every piece, creating wearable art that captivates and inspires.
We aspire to engage a global community of fashion enthusiasts through technology and social media. Committed to nurturing diverse talent, SUi seeks to integrate its unique aesthetic into every aspect of the business, becoming a symbol of self-expression and individuality in fashion.
“The Night Still Young” is the theme of SUi first drop. This clothing collection embodies contemporary elegance through simple silhouettes, enhanced by unique fabric exploration. Each piece balances modernity with a touch of whimsy, achieved through unexpected textures. The color palette and style evoke a sense of romance, adding a charming allure to the overall aesthetic.
At SUi, we believe fashion should be a joyful expression of individuality, where quirkiness meets romance in a thoroughly contemporary context.
Instagram : @suithelabel Website: https://suithelabel.wixsite.com/sui---the-label
SUi's first drop, "The Night Still Young," features contemporary elegance with simple silhouettes and unique fabric textures. Balancing modernity and whimsy, the collection's romantic color palette adds a captivating charm to each piece.
Credits:
Photographer & Videographer: Bercerita.Kita
Model: Lala
Location: Modular Studio