LUSA - Fashion Enterprise Project

LUSA is an exciting contemporary fashion brand that seeks to reinvent the perception and experience of everyday wear by infusing it with playful, hand-embroidered details celebrating traditional craftsmanship. The brand focuses on creating meticulously crafted garments that showcase the expertise and passion of local artisans. Each piece embodies an age-old craft technique rooted in Southeast Asian heritage, ensuring authenticity and superior quality. LUSA aims to redefine everyday fashion by revitalizing age-old craft, transforming it into something fresh and contemporary. Our designs evoke joy and lightheartedness, encouraging individuals to express their unique style with confidence and cultural pride.

LUSA's Philosophy

LUSA springs from the word "sulam," flipped and simplified into the delightful 'Lusa,' meaning "Day after Tomorrow." It captures the thrill of eagerly anticipating something fun and exciting. At LUSA, we live for these moments, sparking joy and connections through our vibrant designs. We're not just a brand; we're your partner in play, bringing people together and amplifying self-expression with every stitch.

Brand Values

LUSA is dedicated to expressing its core values of craftsmanship, warmth, and playful creativity through every aspect of its products and branding.

Find Us!

Website: wearlusa.site Instagram: @wearlusa Tiktok: @wearlusa

LUSA - Sehari Spring/Summer 2024 Campaign

The "Sehari" collection captures the essence of unique yet versatile clothing, perfect for everyday wear. Designed with both style and practicality in mind, this collection seamlessly blends distinctiveness with functionality. LUSA's Sehari collection invites our audience to immerse themselves in the brand's playful spirit, while also enjoying the warmth and inviting charm that defines LUSA. Each piece is crafted to add a touch of joy and sophistication to daily life, reflecting the brand's commitment to making everyday fashion an enjoyable experience.

Other Credits

Credits:

Art Director: Madeline Gabriella, Samantha Sahuri, Yosi Rosliyawati
Stylist: Sean Geraldo and Brynna Christiandy
Model: Fay
Photographer: Melvie Aurelia
Videographer: Niketas Paskalis
MUA: Intan Puspitarini Sofyar
Hairdo: Samantha Sahuri