Melinda-Ruchama Joanis
Business & Innovation
LaSalle College | Montréal
TopicalsAnalysis-Emarketing&Advertising-MelindaRuchamaJoanis
For my E-marketing class, I had to choose a brand to analyze their communications activities, their competitors and 2 campaigns. I chose the brand Topicals, which is is a black-owned skincare brand that treats chronic skin conditions. The brand got popular among Gen-Zs through social media platforms like TikTok, Instagram and Twitter that the brand uses for marketing purposes as well as connecting with their consumers.
TopicalsAnalysis-Emarketing&Advertising-MelindaRuchamaJoanis
For my E-marketing class, I had to choose a brand to analyze their communications activities, their competitors and 2 campaigns. I chose the brand Topicals, which is is a black-owned skincare brand that treats chronic skin conditions. The brand got popular among Gen-Zs through social media platforms like TikTok, Instagram and Twitter that the brand uses for marketing purposes as well as connecting with their consumers.
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