GirlCrushExpansionProject-MelindaRuchamaJoanis

For our development of products class, we had to present a local or national brand that could benefit from being brought to a larger or different market, via retail boutiques or stores with context, research and objectives. I chose the brand Girl Crush which is a Montreal-based sustainable fashion company that focuses on ethical sourcing, and community involvement through partnerships. They prioritize quality, sustainability, and empowering women. Their products range from casual to dressy attire, with collections celebrating women's empowerment and self-love.