Melinda-Ruchama Joanis

Melinda-Ruchama Joanis

Business & Innovation

LaSalle College | Montréal

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Interest

Business & Innovation, Marketing, Advertising and E-Business

Biography

As a graduate in the Business Management in the Creative Industries program at LaSalle College, I’m passionate about learning more about digital marketing and pursuing a career in that field. With a strong foundation in creative strategies and a high interest in brand development, I'm eager to deepen my knowledge and skills in this dynamic field. Additionally, I host and manage the social media of the podcast called Pretty Educated with MRJ where I explore various topics related to faith, creativity, mental health, and all things related to personal growth. This has allowed me not only to connect with industry professionals and share insights, but also learn more about branding, advertising, content creation, editing, community building and video production. I'm excited to connect and learn from others in the marketing and creative industry as I prepare to launch my career.

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by Melinda-Ruchama Joanis
Business & Innovation
LaSalle College | Montréal

Skills

I bring strong technical skills in tools like Microsoft Office Suite, Google Workspace, and CapCut. I’m also familiar with Canva (intermediate), Adobe Creative Cloud (novice), and Buffer (novice), allowing me to support both creative and administrative tasks effectively.

My experience in social media spans Instagram, TikTok, and YouTube, with intermediate knowledge in content strategy, audience engagement, and campaign planning. I’m skilled in content creation, especially video editing and storytelling and have a solid grasp of platform optimization, including hashtag research and YouTube SEO.

In addition to my technical background, I offer strong personal skills such as creativity, problem-solving, attention to detail, and time management. I’m a motivated team player with excellent communication and adaptability, making me a valuable contributor in fast-paced, collaborative environments.

Experiences

Freelance Social Media Manager for Pretty Educated with MRJ podcast since July 2024. I create and schedule content, engage with the audience, and maintain brand consistency contributing to an organic growth of the social media platforms.

Freelance Content Creator since 2024, producing behind-the-scenes and event content for brands like Eunike Haus, Anointed Strands, Drafah, Styled Vision, and more. I focus on visual storytelling, content strategy, and creating authentic, engaging material that highlights each brand’s unique identity.

Volunteered as a Communications Assistant for the AGEL student association at LaSalle College from 2023 to 2024. I helped managed Instagram content, supported event coordination, and helped boost student engagement and community involvement.

Education

I graduated from the degree in Creative Industries Business Management at LaSalle College in Montréal, in May 2025. I did my high school studies from 2017 to 2022 at École secondaire Poly-Jeunesse and École secondaire Curé-Antoine-Labelle in Laval.

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