Luxury Brand Event Planning

Hazoorilal Jewellers a Luxury Branding Analysis Project This project focused on understanding and defining the brand identity of Hazoorilal Jewellers, a heritage luxury jewelry house. To kickstart the branding process, I explored the brand’s origins, values, and legacy drawing inspiration from its deep rooted craftsmanship and timeless elegance. What stood out most was the brand’s ability to blend tradition with modern luxury, especially in the South Asian and global markets. Through this research I developed a strategic event concept that would honor Hazoorilal’s heritage while positioning the brand to connect with a new generation of high end consumers.