Chocoway - Final Project 1st Prize in Creative Business Industry

As part of our final college project, my partner and I developed ChocoWay, a bold chocolate start-up concept that won 1st place in the Creative Business Industry Awards. ChocoWay isnt just another chocolate brand it was a celebration of heritage, innovation, and flavor. Rooted in our diverse backgrounds Punjabi and Persian culture we fused traditional savory notes with contemporary chocolate to create a new sensory experience. In today’s day and age where many chocolate products feel repetitive or overly sweet. ChocoWay breaks the mold by introducing daring culturally inspired flavors that awaken curiosity and taste. Our goal was to bridge cultures tell a story through every bar, and bring untapped global flavors to modern audiences. The project was recognized for its originality, branding, and potential impact