Ace

Project Overview

Ace is inspired by the playing card itself, as the ace spade is the highest ranked card in a deck; the branding is designed to represent power. The concept of a deck was an inspiration throughout the whole branding. A series of grooming needs for men called "The Grooming Deck." The deck contains every man's essential item to stay perfect. It is made in such a way that all grooming needs are packed into a small self-care bundle. The packaging designs are inspired by the Kings and Jacks of the deck. Spades, hearts, diamonds, and clubs all represent the unique qualities of each product. The colour pallet is playful and consumer-friendly. Product illustrations are detailed and change with the product's own special qualities.