X-Charge

X-Charge is a food brand that is inspired by the theme of boardsports and their extreme tricks. X-Charge’s logo represents the surge of energy people experience during extreme activities. The packaging design of X-Charge is designed to appeal to the younger generations with its more striking looks. The dark background with a splash of paint is inspired by street arts and graffiti, as well as conveying a sense of movement. A simple silhouette of a person in action made from the paint splash textures is featured on each of the packagings. The conceptual naming of each product is named after tricks or situations that their respective boardsports illustrations have in order to appeal more to the target audience.

RAILSLIDE Mandarin Grind (Front)

TIDALWAVE Tropical Overload (Front)

AVALANCHE Frosty Breeze (Front)

RAILSLIDE (Front & Top)

AVALANCHE (Front & Top)

TIDALWAVE (Front & Top)

All 3