EIEN Energy

EIEN Energy is an energy beverage brand inspired by a tale of Japanese foklore called “The Parade of One Hundred Demons” (Hyakki Yagyo). The Parade of One Hundred Demons is a folklore about the night where Yokais (Japanese Demons) march the street of Kyoto either going on a rampage or having a parade. This folklore has seen many iterations in pop cultures such as animes & video games and became one of the most well-known tale throughout Japan. The EIEN Energy logo is based on a tomoe, a common pattern that can be found on a taiko drum that are often used in festivals and ceremonies throughout Japan. Each can features detailed illustrations of the Yokais in the color of their respective beverage flavors with traditional Japanese pattern elements on the background.