JOJO's Place

JOJO's Place is a company that utilize brand identity and packaging design on their products, targeting the younger generations through the use of modern, fashionable designs. The company has done extensive research and analysis on its target market’s demographics and psychographics to create a lifestyle brand focusing on their main product: milk teas. JOJO is a visitor from space, the planet he lived at is famous for delicious cuisines. One day his spaceship malfunctioned and crashed onto Earth. This gave him an opportunity to experience living on Earth and eventually falling in love with our planet and decided to stay. Him and the friends he made on Earth opened up this milk tea brand named JOJO’s Place.