DarkHorse Brewing

Branding identity and packaging design for a canned alcoholic drink featuring the four horsemen of the Apocalypse. The objective is to create a brutal and epic, memorable and contemporary design for a new alcoholic product. The concept is based upon the idea of the Four Horsemen of the Apocalypse. Conquest, War, Famine and Death are described in chapter 6 of the Bible, known as the genesis chapter. These horsemen are symbolic descriptions of different events that will take place at the end of time. The overall design of each can, features an Apocalypse rider. To give more identity and make each can unique, the name of the drink and the flavour they use a different font. As for the colour of each can, feature the colour of the horse of the horseman of the Apocalypse presented according to the description of the genesis. The design of each can also include exciting stories about the featured horseman of the Apocalypse as a poem and other curiosities about the DarkHorse brand.