Sweetunes Ice Cream

Melodic brand identity and packaging design for a series of ice creams starring the most popular music genres nowadays. Music influences current trends in fashion. To create an original and striking ice cream branding, music-inspired motifs are used to jazz up the packaging. Sweetunes Ice Cream aims to use eye-catching illustrations and distinctive use of colours to help customers quickly identify flavours and genres of music. These elements make the packaging appealing and delicious at the same time, so the pints practically demand to be Instagrammed. For each package of ice cream, a series of original characters have been created. In Sweetunes’s designs, each character resembles the distinct fashion of each music genre; this can be seen in colours and different elements around the illustrations.