HUSH - Beverage Packaging Design

The brief of the project is design the packaging for Hush. The challenge is that how to let the guests experience this is a cold and relaxing fizzy drink through the artwork. The packaging design of this series needs to reflect relaxation and enjoyment. Nowadays people can't live without fizzy drinks. Let's imagine it's a hot summer day. I open the fizzy drink. I gulped down my drink and fizzy from my throat. What a beautiful summer it was.That's what Hush wants its customers to feel. Hush's main customers are young people.Someone who enjoys a cold drink on a hot summer day. I was inspired by bubbles. In order to reflect the comfort, I added floating in the packaging designI chose bubble fonts to match this design.This makes the overall package feel cool and relaxed.