CityBrandingProject

Iceland has always been a place known for its beautiful geographical environment and fairyland legends, but it has always lacked a specific brand image and series of products to promote them. Therefore, I chose Iceland's most iconic buildings and icebergs as the keynote, and created a series of peripheral products based on local fairy legends to help the city build a brand image and enrich the brand story.

Graphic Design/LaSalle College Vancouver/Logo

Logo

Graphic Design/LaSalle College Vancouver/city branding

city branding

Graphic Design/LaSalle College Vancouver/flags

flags

Graphic Design/LaSalle College Vancouver/envelope, notebook, and pen

envelope, notebook, and pen

Graphic Design/LaSalle College Vancouver/apron

apron

Graphic Design/LaSalle College Vancouver/Jam

Jam

Graphic Design/LaSalle College Vancouver/f3attdi6ukkuzwo4828q8kpi6gu2nt57
Graphic Design/LaSalle College Vancouver/f3attdi6ukkuzwo4828q8kpi6gu2nt57
Graphic Design/LaSalle College Vancouver/Logo
Graphic Design/LaSalle College Vancouver/city branding
Graphic Design/LaSalle College Vancouver/flags
Graphic Design/LaSalle College Vancouver/envelope, notebook, and pen
Graphic Design/LaSalle College Vancouver/apron
Graphic Design/LaSalle College Vancouver/Jam
Graphic Design/LaSalle College Vancouver/f3attdi6ukkuzwo4828q8kpi6gu2nt57
Graphic Design/LaSalle College Vancouver/Logo