Be You Soap Co.

Be You Soap Co. is a collection of all-natural soaps that were selected to promote well-being. This gender-neutral line uses combinations of essential oils and nourishing ingredients to create a therapeutic and holistic experience. The whole brand revolves around the idea of being proud of who you are. The selected packaging design plays on the brand's slogan "nothing to hide.” It was decided that a simple typographic approach best expressed the brand as this gentle appearance helps foster the feeling of transparency, honesty, and confidence.