Steller Jay Brewery is a quirky microbrewery located in North Vancouver, Canada. Named after British Colombia’s provincial bird, the Steller’s Jay, this brewery is a direct homage to the Vancouver people and lifestyle. The chosen logo was selected because the brand wanted to include the Steller’s Jay and it was decided to be depicted while soaring to show the bird’s adventurous side -just like the target audience! Known for their unique flavours and colourful packaging, this refined brand identity celebrates each product with a uniquely “steller” colour and pattern, mirroring the uniquely “steller” traits of each Steller Jay customer.