OI The Brand - Fashion Enterprise Project

As the universal slang of saying "Hey!" and with a humble approach, we envisions ourself to connect with people, collaborate with them, also as a tool to pour your expression out. OI exists for all the young-spirited people and the initial idea itself comes from problems that the founder has discovered as someone who deals with denim for almost all her life. Due to the lack of colors and fashionability in the current denim market trend, it is hard to find our true spirit reflected in the products available on the market.

OI sets out to be the leading denim brand known for contemporary style, exceptional quality, and humble practices that empower our customers to express their individuality with confidence.

VOL. 1 ROKKAKU: A Journey Above and Beyond

The first collection 'Rokkaku' is inspired from a unique Japanese kite with the same name. Coming with various assorted colors and with one-of-a-kind six sided shape, it represents the uniqueness of one's personality. Although they may not be of great practical value, these kites hold a special place in the hearts of those who played with them and sets as a reminder of the journey that they have overcome in life whilst reminiscing the simple and carefree moments of childhood.

OI Brand Values

OI fuses the youthful soul of this generation and contemporary inspiration into the brand spirits as being young, humble and modern in every kind of movement.

Find Us!

Instagram: @oithebrand Tiktok: @oithebrand Twitter: @oithebrand Pinterest: @oithebrand www.oithebrand.id

[OI] VOL. 1 ROKKAKU: A Journey Above and Beyond - Spring/Summer 2023

The Spring/Summer 2023 collection took inspiration from 'Rokkaku', a Japanese unique shaped kite. With this, OI aspire to inspire our customers to embrace their distinctive style and feel confident in their denim, knowing that they are a one-of-a-kind individuals. Although they may not be of great practical value, these kites hold a special place in the hearts of those who played with them and sets as a reminder of the journey that they have overcome in life whilst reminiscing the simple and carefree moments of childhood.

Other Credits

Creative Director: Sean Geraldo
Stylist: Sean Geraldo and Dan Putera
Model: Eunike Agatha
Hair & Make-up Artist: Felicia Annette
Photographer: Dan Putera
Videographer and Video Editor: Remoir
Art Director : Hen Hen Modena, Lavenia, Marshella Maysilia Azali