Bous - Fashion Enterprise Project

Bous comes from Urban Dictionary is a term used to define anything, feeling, emotion, situation or experience that is highly positive or loved by an individual or social group. Which is a name that reflects the founder hope that the brand will become an object of adoration for many.

BOUS is a fashion brand that specializes in embroidery and screen printing unisex basics. We add a bit of a twist in the design and we also have our signature embroidery font that we developed in-house.

#VALORSEDGE

The Valor's Edge collection, captures the dynamic spirit of Valorant while staying true to the brand's casual aesthetic. The collection features bold prints and intricate embroidery that reflect the game’s distinctive visual style, balancing style and comfort for everyday wear. Each piece integrates subtle game-inspired details, offering a unique blend of gaming culture and casual fashion. This line is designed to appeal to gaming enthusiasts and those who appreciate well-crafted, stylish casual wear.

Our Brand Value

Bous is casual, universal and passionate.

Connect With Us!

Instagram: @__bous www.bous.site

BOUS - Valor's Edge - Spring/Summer 2024

The spring/summer 2024 collection includes intricate embroidery and screen-printing, adding a unique and personalized touch to each piece. The garments serves as a subtle yet impactful nod to the game's intricate design elements, enhancing the overall aesthetic without overwhelming the casual feel of the collection. By integrating these game-inspired details, Bous has created a line that not only appeals to gaming enthusiasts but also to those who appreciate well-designed, comfortable casual wear with a distinctive edge.

Other Credits

Credits:

Founder: Imanuella Widy Patricia, Vebbie Valerie Chandra
Stylist: Kella Bonstantin
Photographer: Widnyana Adhi Putra
Model: Xiemen, Jesslyn Nathnia
Videographer: Agung Ramadya
MUA: Vebbie Valerie Chandra