Skills
Software Skills
- Microsoft Office (Word, PowerPoint, Excel) - Advanced
- Adobe Suite (Photoshop, Illustrator, InDesign) - Beginner
- Google Analytics - Intermediate
- WordPress - Intermediate
Language Skills
- Spanish - Native
- English – Advanced (TOEFL: 600)
- Italian – Intermediate (CILS B1)
- French - Beginner
Experiences
BRAND AND COMMUNICATION SPECIALIST
Sodexo Benefits & Rewards | Feb. 2019 - Jun. 2021
- Development of content, copywriting, key messages, and guiding documents.
- Creation of communication strategies and campaigns, in conjunction with the different internal areas.
- Management of press releases, monitoring of media plan and relationship with strategic, national media.
- Responsible for the reputation and increasing the visibility of the positive actions of the company.
- Coordination and leadership of agencies.
EDITOR
G21 Comunicación | Oct. 2017 - Nov. 2018
- Edition of Nupcias Magazine and Mercedes-Benz Magazine.
- Content development and trend identification for the Nupcias' website and the printed magazine.
- Community management and use of Google Analytics and WordPress.
- Creation of communication strategies to position brands in people's minds.
- Coordination of the work team (reporters, collaborators, and interns) to meet the objectives of the editorial calendar.
- Public relations with national and international brands.
- Production and coordination of photographic sessions nationwide with suppliers and brands.
EDITOR
Milenio Group | Mar. 2016 - Oct. 2017
- Edition of four magazines focused on lifestyle, fashion and beauty, gastronomy, and weddings (CHIC Lifestyle, CHIC Brides, BLACKBOOK and GOURMET).
- Responsible for making improvements to the content and design in CHIC Lifestyle as of the Sept. edition 2016.
- Communication strategies for new publishing products.
- Preparation and implementation of social media plan.
- Coordination of reporters and collaborators.
- Production of events and photoshoots.
- In charge of public relations for the positioning of the brand.
JOURNALIST
Milenio Group | Nov. 2012 - Mar. 2016
- Trend research for the creation of content for three magazines (CHIC Lifestyle, CHIC Brides and BLACKBOOK).
- Proofreading and writing of articles.
- Coordination of reporters and collaborators.
Education
LASALLE COLLEGE
DEC in Fashion Marketing | Aug. 2021 - Ongoing
Montreal, Canada
MONTERREY INSTITUTE OF TECHNOLOGY AND HIGHER EDUCATION (ITESM)
BS Communications | Aug. 2010 - May 2014
Science Communication Bachelor Degree with Organizational Communication and PR Concentration
Monterrey, Mexico
ISTITUTO EUROPEO DI DESIGN (IED)
Fashion Events and Public Relations Organization Certificate | Jul. 2010
Florence, Italy
Honors and Awards
- Best generation average - ITESM (2014)
- Academic Excellence - ITESM (2014)