La Nuit Inuit

As part of our class project, we organized an event aimed at bridging the gap between Montrealers and the rich culture of the Inuit community. The event was hosted at the Mont Royal Chalet, situated atop the mountain. Notably, Moment Factory contributed an animated pathway to enhance the experience. Our team meticulously designed invitations, crafted a comprehensive program, executed a targeted marketing campaign, and handled event logistics such as layout planning, transportation arrangements, and guest amenities. Additionally, we curated social media content and provided VIP guests with custom pins for identification. To further immerse attendees in the Inuit culture, we developed a menu inspired by Inuit gastronomy, complete with a signature cocktail.

Project presentation

Some of the main mockups for the campaign.