Sodaboy - Beverage Packing Design

Sodaboy is a new Fruit based soda that excites and brings flashbacks to the 1940s. With the decline of in the soda industry, soda will need to be reinvented and become more than they use to be, setting themselves apart with healthier ingredients, flashy colours and elaborate packaging. Sodaboy is based in Vancouver, Canada and its sodas are made with high quality and locally sourced fruit ingredients. The branding is an homage to New York City, and especially the animation studio that created the rubber hose style. The logo represents the rubber hose animation style that made what animation is today and also targets the younger generations and this is captured in the tagline: “Sip down memory lane.” The packaging combines unique colour schemes and a series of character illustrations to develop a creative and eye-catching drink. The layout and typographic elements are designed with a simple shape structures that function as what you could expect to see in the era of rubber hose animation. The individual sodas are given outgoing adjectives on-top of their flavour. Each soda is distinguished by a different character illustration that is silly and funny. The series of sodas features strawberry, blueberry, grape and cherry flavours.