The Timepieces Confectionery is inspired by steampunk that also reminds the Victorian era. Steampunk is a fictional world created in people’s imagination during the industrial revolution of the 18th and 19th centuries. The brand name timepieces are from gears of the clock. Gears were used for many machines of the steampunk world, and that inspired the brand name too. The word timepieces also let viewers travel into the steampunk era. Affluent society is the conceptual tagline for the brand. Customers can feel they are a member of a wealthy society with this luxurious and gorgeous packagings.