Joozy Recess - Beverage Packaging Design

In today’s ultra-competitive food and beverage market, packaging is the front-line advertising tool between the company and its targeted audience. This project’s goal is to create a conceptual and contemporary design for visual beverage packaging. Tropical fruit juice flavours are represented as different cute characters. Creating a visual story that provokes feelings and communicates emotions is an effective packaging design that attracts younger audiences to consume healthier beverages. The target market is young adults between ages 4-12 and their parents. On-the-go juice boxes are popular for this age group since they are an easy-to-pack staple. By using bright colours and fun illustrations, along with original illustrations showing each flavour, each child has the freedom to choosewhich characters they relate to.