Chaotic Good

The student will have to conceptualize and design a brand, as well as a full campaign for the music festival of their own creation. They must select the music genre, the type of festival as well as the activities that will take place. A concept must be elaborated in order to guide the festivals brand and graphic system. Moreover, the student must develop de festivals communication campaign (online) and any other elements that are essential to a music festival. Chaotic Good is an alternative rock festival that takes place over the course of 3 days. It was organized to celebrate the 50th anniversary of alternative rock.Artists will range from The Cure to Yungblud in order to accurately represent the importance of the music genre.

Logotype (Color & Black and White)

Typography

Minipax and Pilowlava are combined in the logotype to reflect the chaotic yet welcoming aspect of the festival. Circular Std is used in main texts to contrast the strong personalities present in the logotype.

Color Palette

Main poster

Artist poster

Artist poster (mockup)

3 posters (mockup)

Instagram

Tickets and wristbands

Artist pass and cups

Pins and flyers

Welcome sign

Signage