Packaging design: Koala Baby Skincare line

There is no shortage of baby products trying to attract young mothers. Koala Baby is specifically targeting young mothers who are interested in natural, environmentally friendly skincare, with proceeds that go to help environmental causes. The difficulties were finding something that could show the gentle nature of the product while communicating the companies’ green agenda. The koala mascot was drawn in a cartoonishly cute style with a eucalyptus tree-style background and texture. The back of the product indicates that all Koala Baby products use eco-friendly materials like glass and silica to replace plastic. Last of all, all of the products are clearly labelled as fragrance-free, again appealing to the sense of natural skin and baby care that is associated with green products.