Farmers Market - Promotional campaign

The Farmers Market promotional material is designed in order to extend the market seasons in the consumers’ mindset and encouraging people to shop more sustainably by highlighting the different seasons using hand-drawn illustrations that emphasize not only the produce but also artisanal products. The colour palettes and specific natural elements, such as flowers, leaves and snowflakes, are used to represent each season and its distinct characteristics. Likewise, the products found at the Farmers Market are one-of-a-kind as well as the keywords used for the campaign: "organic, natural and local". In addition to the advertising posters, extra merchandise has been designed in order to promote the market in every possible way.