Our Own Way is a social movement based in Canada with the purpose of creating a community of women all over the world to fight for gender equality by supporting each other and share stories. Women are usually judged for basic things in life such as wearing short skirts, wearing too many clothes, swearing too much and many more insignificant stereotypes that society has defined. This movement count with a series of 3 ads, a web page and an app design as a safe place for women to support each other, chat and find the motivation to be self-confident in building the life they want for themselves in their own way. By inspiring in Dada artistic movement, the design consists of a sober colour palette with black and white photography to encourage non colour judgement with a combination of collage and a bright red colour that stands out the meaning of the message.