SSF/ Solo Salvation Factory Streetwear online store

Established in 2018, SSF is a fashion brand put together by Vancouver-based designer and rapper artist, Solo1Ying. With a multicultural background, Solo1Ying is deeply influenced by the underground culture between China and North America. SSF is a website focusing on e-commerce, selling clothing and fashion accessories. The “About” page on the site is dedicated to the artist’s biography, and also doubles as a platform to update his latest music and events. SSF products are mainly graffiti-style print clothing including sweatshirts, t-shirts, as well as other accessories such as caps and phone cases. The price ranges from $10 to $100 CAD. SSF’s homepage is straightforward and minimal. The navigation bar at the top directs users to the site’s four available pages: shop, an introduction to the brand culture, artist biography, and a contact page for users to send questions or requests. The top left corner conveniently links users to SSF’s Facebook, Instagram, and Twitter. To encourage customers to shop with ease, customers can find the store policy and information for shipping and returns at the bottom. Finally, To help users understand underground culture, the SSF website has adopted a strictly monochrome theme, with the hip, trendy SHLOP font for text.

Menu Bar & Icons & Items

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User Experience