Communication Campaign: Ikka

Ikka by Cheekbone Beauty: We were assigned to create a communication campaign for an existing brand. We chose to create a campaign for Cheekbone beauty, we named the campaign Ikka and the promotional activities would include a contest, in-store event, and a fundraiser. The big idea of our campaign is based on the word IKKA which means to remember, we are using the phrase “A lipstick to remember” to inspire other to remember the community and indigenous history through our lipstick. The campaign was to take place in June during National Indigenous history month and will not only raise awareness for the indigenous culture but create an opportunity for people to come together and share their stories and show their culture. A percentage of the profits would be donated to the Native Women’s Shelter of Montreal at the end of the campaign. More information is included within the video below.

Ikka by Cheekbone Beauty Campaign Pitch

https://drive.google.com/file/d/1I2JHynBdhfTa_G9XnyAu6YBTc353G6ds/view?usp=share_link

Ikka Brand Style Guide