Newfoundland and Labrador

Brand Identity, Illustration Newfoundland and Labrador is a Canadian province known for colourful houses, mouth-watering seafood, seaside walks, and vibrant personalities. To incorporate a family-friendly approach for this project, a mascot of an adorable puffin was created, named Percy the Puffin. With this welcoming feeling is matched with original illustrations used for the ad campaigns and souvenirs. The illustrations are inspired by the province and kid-friendly cartoons with a playful, bright look.