As time goes by fashion has evolved into a modern business with a worldwide presence. Culture has also played an important part in shaping fashion where traditions and history are woven in the creation of fashion. By implementing cultural values into fashion, it could embed a sense of pride in being an Indonesian citizen to the current advanced generation.
SANOOSA is a local fashion brand that was found in 2022 by Felicia Fei, Karyn Manuella, and Natasya Marcos. SANOOSA offers a ready to wear clothing that combines authentic with creative. The brand aims to serve as a bridge between the Indonesia's traditional cultures and modern society.