DUEN - Private Label Management

A personal project done by Sharren Gouwidjaja in Private Label Management class with Miss Cempaka Pansatya as the lecturer. Local Womenswear brand that specializes in shirts with enhanced opening system, specifically zippers. We value : Innovativeness = in which we offer new and practical looks for your wardrobe Contemporary Designs = where we enhance the classic timeless look of shirts to look modern. And Liberty of self-expression and confidence for an individuality

Collection Horizons

The word horizon has 2 meanings; The line at which the earth's surface and the sky appear to meet& the limit of a person's mental perception, experience and interest. DUEN's first collection is a symbolism of widening the brand's experience and potential by portraying our Nature's horizon.

Branding

Unique label placements that also acts as a soft layer between the zipper and skin.