Tenshin Ranman - Snack Foods Packaging Design

The starting point for this snack food line and its colorful packaging is the super colorful style of Harajuku. Through an extensive ideation process, the concept was created around the childhood favorite Jenga. Temshin Ranman is a Japanese word, which represents young, energetic, joyous, lovely, and innocent experiences. The logo is comprised of abstract colorful leaves representing a vibrant life. Based on the concept, there are 3 types of snack foods with these evocative names: Last Draw, First Draw, Childlike Kacha, Weekend Baji, Cheerful Memories, Sweet Memories.