SIEM REAP: City Branding

This project was to create a brand identity design for the city of Siem Reap, the capital of Siem Reap Province in northwestern Cambodia. Research into Cambodia’s local culture and special architecture was done to create a unique logo for this city. Angkor Wat is the distinctive landmark of this region and was chosen to represent the city in the overall branding. Therefore, “Angkor Wat” is the main part of the logo. Siem Reap is a religious city and is surrounded by mountains and rivers. The concept is a city of light and water. In the logo variant, the sun, moon, and stars are used to represent light, below is the flowing river.

SIEM REAP: City Branding

street banner

SIEM REAP: City Branding

city logo

SIEM REAP: City Branding

Travel brochure