Brand Marketing: LONGCHAMP Paris

Longchamp is a historical, elegant French-based luxury company with uncountable loyal, mature customers. Its traditional nylon weekender is a legend during the 20 century. I extended Longchamp's target audiences throughout my brand marketing project, from baby boomers to newborns. Besides adding more colour mix and match collections for the generation Z audience, bringing in the baby collections is essential to keep that millennium and purchase through Longchamp.

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