Sambal Sutil Kendil - Brand Identity

Sutil Kendil is homemade sambal(Indonesian Chili Relish) brand. Founded by Ms. Ina Silas during the pandemic, not only to fill spare time but also to make use of agricultural products.

Logo

The logogram consist of “Sutil” and “Kendil” remain the same from previous logo to keep their identity more stronger. Both elements are placed together so that its become unity. “Sutil” positions in the middle have the meaning of stirring tools that keep the balance of the taste. “Kendil” with the holo area has the meaning that all of the products are using 100% natural ingredients and 100% homemade. It also has the philosophy of the brand that will always evolve with innovations. The logotype of “Sutil Kendil” in one line, same as the logogram that is placed together, the two words were put together sot its become unity. To represent authenticity and modernity, the style for the typeface is Sans Serif with a decorative accent.

Typeface

The typeface Nature Spirit is used to strengthen the characteristics of Sutil Kendil. The primary typeface is only used for the logotype. Quicksand is the second typeface that can be used in a wide range of applications. For headline, title, and sub-title use the Quicksand Bold. For body text and description use Quicksand Book.

Supergraphic

Sutil facing right symbol of goodness and righteousness. 3 swirls symbolize spices, the amount means balance. Waves symbolizes always flowing doesn’t stop in one place.

Other Credits

Lecturer: B.G. Fabiola Natasha