Advanced Typography Course_Redesign Logo Assignment

For this Advanced Typography project, I had to start by choosing a small business in Jakarta of any kind. I chose the pet store Pet Kingdom. Afterwards, we had to come up with a redesigned version of the logo - in which I chose to use the figure/ground Gestalt principle by featuring a dog shape inside the P. For the color choices, I chose to stay faithful to the original design; therefore, I selected orange and blue.